Directorship of the firm has been passed down to the younger generation, namely Salva and Javier Pellicer Rojo, who in their founder father’s wake, have revolutionised designs, shored up the brand’s image and considerably increased the influence and distribution of Salvatore Plata worldwide.

“We have accomplished a great challenge and now there are more and more people who own Salvatore Plata jewellery. We have grown. We have matured, there are many more of us and together we continue to work and learn every day to achieve our goal of continuing to be the main point of reference in the world of silver jewellery.”