Salvatore Plata has inherited 60 years of jewellery expertise. In the 1950s, the father of Salvador Pellicer, Salvatore Plata’s founder, was a jewellery seller in the city of Valencia. The young Salvador and his wife opened their own jeweller’s store and tapped into the need for steering fine jewellery away from the standard gold and sparkles dictated by the fashion at the time towards pieces designed imaginatively in silver. For Salvador Pellicer, Italy, the birthplace of design, was the inspiration behind his decision to establish the leading brand in fine jewellery crafted in sterling silver on Spanish soil.3
Together with his eldest son, Salva Pellicer Rojo began to create astonishing collections that revolutionised the jewellery sector in the 1990s. Salvatore Plata quickly grew and its collections were a fixture at the most important jewellery fairs across Spain.